Understand your audience from every comment and DM
DMlytics reads your Instagram comments and direct messages, filters out the noise, and turns what's left into categorized insight, people profiles, leads and a prioritized product backlog — so your team focuses on what actually matters.
From noisy DMs to clear decisions
Stop scrolling through hundreds of messages. DMlytics organizes, scores and routes every interaction — and tells you who's behind it.
AI categorization
Every comment and DM is tagged by intent, sentiment and urgency — with a confidence score and the exact wording that justifies each call.
Signal filtering
Emoji-only replies, generic praise and spam are automatically marked low-signal and kept out of your reports, so real questions and requests stand out.
AI quality dashboard
See accuracy, F1 and confidence calibration drawn from your team's own corrections. The model's performance stays transparent and improves as you review.
Unified inbox
Comments and DMs in one searchable, filterable queue. Assign, note, mark done and correct the AI in one click — it learns from every correction.
Conversation intelligence
Each DM thread gets a live state — awaiting you, awaiting the customer, or resolved — plus an auto-summary grounded in the real messages, so nothing stalls.
Sales pipeline
Buying-intent messages become leads with stages, owners, next actions and due dates. Never lose a "how do I buy this?" again.
People profiles
A profile for every person who talks to you, with evidence-backed categories — lead, engaged, support issue, pricing interest — built from their full history.
Smart segments
Build audiences with a visual rule builder — by category, activity level or recency. No SQL, no exports; segments refresh as new messages arrive.
Product backlog
Feature requests and bugs are clustered and prioritized automatically, then exported to GitHub, Jira or Linear.
How DMlytics works
Connect once, then let the daily pipeline do the heavy lifting.
Connect your Instagram
Use the official Instagram API or our secure browser connector. Any login challenge is relayed to you in real time — we never store your password.
DMlytics syncs & analyzes
Posts, comments and DMs are pulled on a schedule, then analyzed for category, sentiment, urgency and buying intent — with noise filtered out automatically.
Act on what matters
Work the unified inbox, resolve conversations, convert leads, and triage the prioritized backlog — with SLA timers keeping replies fast.
Know & grow your audience
People profiles and segments reveal who your leads, advocates and at-risk customers are, while AI briefs show what's changing week over week.
Plans that scale with your volume
An "item" is one unique DM or comment analyzed. Re-analysis is always free. Start on a free trial — upgrade when you're ready.
Starter
- 1,000 items / month
- 1 Instagram account
- Inbox, categorization & signal filtering
- People profiles & leads
Growth
- 5,000 items / month
- 1 Instagram account
- Conversations, segments & SLA
- AI briefs, trends & quality dashboard
Pro
- 20,000 items / month
- 3 Instagram accounts
- Team workspaces & roles
- Backlog export (GitHub/Jira/Linear)
Agency
- 50,000 items / month
- 10 Instagram accounts
- Priority support
- Overage with your own cap
Every plan starts with a free trial (500 items). Need more? Opt into overage with a cap you control.
Frequently asked questions
How does DMlytics connect to my Instagram?
Two ways: the official Instagram Graph API (recommended for business/creator accounts) or a secure browser connector. With the browser connector, any login challenge is relayed to you in real time — we never store your Instagram password.
What is signal filtering?
Not every message needs your attention. DMlytics marks emoji-only replies, generic praise and spam as low-signal and keeps them out of your reports and metrics — while still storing them — so real questions, complaints and buying intent rise to the top.
What counts as an "item"?
One unique incoming DM or comment that gets analyzed by AI. If the same message is re-analyzed later, it is never billed twice.
How accurate is the AI, and can I trust it?
Every classification comes with a confidence score and the evidence behind it, and you can correct anything in one click. The built-in AI quality dashboard tracks accuracy, F1 and calibration from your corrections, so performance stays transparent.
Is my data private?
Yes. Each workspace's data is isolated, access is controlled by roles, and secrets like tokens are encrypted at rest. We don't sell or share your data.
Can my team collaborate?
Absolutely. Invite teammates into a shared workspace with roles from viewer to owner. Billing, Instagram connections and member management are admin-only and enforced on the server.
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